Garden Party is the identity, name, and brand for a quaint New England residence located in Nantucket, Massachusetts. The branding reflects the coastal town’s relaxed yet refined atmosphere, drawing from its scenic and lush landscapes. Garden Party’s primary logo within the brand identity is hand-drawn iconography inspired by Nantucket’s signature lightship baskets and blooming hydrangeas. This symbolism doubles as a celebration of the art of outdoor gatherings, abundant gardens, and intimate, stylish experiences. Rich in detail and classic in design, the branding for Garden Party evokes a sense of warmth and hospitality, inviting guests to enjoy the simple pleasures of coastal living and summers spent in the Northeast.
Garden Party
BRAND IDENTITY, PATTERN DESIGN, CUSTOM STATIONERY, & ILLUSTRATION